October 16th 2007 2007年10月16日
What’s better?什么是更好吗？ Crowd Sourcing?人群货源？ or Expert Sourcing?或专家货源？
With the rise of social networking and collaboration technology there is growing interest in ‘Crowd Sourcing’. Wikipedia is a classic example where we have witnessed a dramatic shift of power from the experts to the ‘crowd’. According to numerous studies, the percentage of errors on the Wikipedia site is far lower than that of other Encyclopedia sites written by experts. We see the trend where ‘crowd’ generated solution that is not only pertinent but lot cheaper than the expert generated solution. Is expert advice irrelevant in this new collaborative age? Will it be a passé to get an expert advice? Are million heads better than one? 与崛起的社会网络和协作技术有越来越多的兴趣'人群采购' 。 Wikipedia是一个典型的例子，我们已经目睹了巨大变化的力量来自专家，以'人群' 。根据许多研究显示，百分比误差对维基百科网站是远远低于其他大百科全书网站撰稿的专家，我们看到的趋势，其中， '人群'所产生的解决方案，不仅是中肯的，但很多便宜的，比专家所产生的解决方案，是专家的意见无关紧要在这个新的协作年龄？会不会是一场passé以获得专家意见？都是万头总比一个？
Not necessarily, here are couple of examples which shows that experts still have a powerful impact. 不一定，这里有两个例子，显示专家仍拥有强大的影响力。
- Malcolm Gladwell in the book ‘ 马尔科姆Gladwell ）在书中' Blink 眨巴 ’ talks about the Herman Miller, Inc. which hired an expert designer to design a new office chair. The designer came up with a radically unique design that was extremely ergonomic as well as comfortable, but the reception for this chair by the ‘crowd’ was downright chilly. None of the test customers wanted to sit on it. How that chair became the best selling, a must have $900 chair is another story, but the point is: this radically different looking chair could not have been designed by the crowd. '谈论自己的赫尔曼米勒公司，其中聘请了专家设计师设计一个新的办公椅。设计师想出来一个根本性的独特设计是非常符合人体工程学，以及舒适，但接待这椅子受'人群'是彻头彻尾的寒冷，但该试验的顾客想要坐它，如何主持会议，成为最畅销的，必须有900元，椅子是另一回事，但有一点就是：这根本不同的期待椅子已经不能为设计是由人群。
- Heath Brothers in their book ‘ 希思兄弟，在他们的著作' Made to Stick 作出棒 ’ talk about a study where a group of people were asked to solve the car parking problem. Their solutions were OK but failed to suggest some of the ideas that were radically different. Their ideas were mostly improvement to existing ideas. When the ‘car parking’ experts were asked to solve the problem, their solutions were far smarter than those generated by the crowd. '谈论学习的地方有一群人被要求，以解决停车场问题，他们的解决方案都是OK ，但未能提出一些想法被从根本上的不同，他们的想法大多是改善现有的构思，当'停车场'专家们询问，要解决这个问题，他们的解决办法远不是聪明比所产生的人群。
Both the above mentioned books talk about many researches, tests and surveys that point to the fact that non-experts or ‘crowd’ in general fail to think radically different. To think ‘out side of the box’ we need experts. Bottom line is if the idea is evolutionary , then crowd sourcing is just fine. If the idea is revolutionary then expert sourcing is a must. 无论上述书籍谈论很多研究，试验和调查，指出这样一个事实，即非专家或'人群' ，一般不认为从根本上的不同。以为'一方的方块' ，我们需要专家。底线是如果这个想法是一个循序渐进的 ，那么人群采购是就万事大吉。如果这个想法是一个革命性的 ，然后专家采购是一项要务。
So, experts are still needed. But, what collaborative technology has done is break the myth of who the expert is. In today’s world expertise no longer belong to an ‘exclusive’ domain of people who hang around the universities or ‘think tanks’ . Expertise cannot be gained only by attending/teaching at certain prestigious colleges, publishing paper in certain journals or making the circuits at typical media circles. Collaborative technology is reducing the economic barrier to find experts in unique and unexpected places. 因此，专家们仍然需要，但何谓协同技术所做的就是打破神话的人，专家，在今天的世界上的专业知识不再属于一个'独家'域名的人，坑周围的大学或'智囊团' 。专业知识，不能只在出席/曾任教于一定声望的高校，出版纸张，在某些期刊或使电路中典型的舆论界。协同技术，是降低经济壁垒找专家，在独特的意想不到的地方。
Experts who live in the ‘ivory tower’ will be surprised to find innovative solutions will be presented at a much faster rate from the people who are in the trenches. They not only possess hands on knowledge on solving the problem, but the technology has provided them a platform to broadcast their views globally. Just check out 专家，他们生活在'象牙塔'会惊讶地发现，有创意的解决办法将在快得多的速度从人，在战壕中，他们不仅手中拥有的知识解决问题，但该技术提供了他们一个平台上播出他们的意见在全球范围内，只是签出 Expert Village 专家村 , you will begin to see who the ‘experts’ are. ，你将开始看到谁是'专家' 。
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