http://ITStrategyBlog.com/open-innovation-%e2%80%93-is-it-really-the-next-step/ Raj Sheelvant's blog on harnessing Information Technology to create and sustain competitive advantage for the businesses Thu, 08 Jan 2009 14:26:30 +0000 http://wordpress.org/?v=2.2.1 http://ITStrategyBlog.com/open-innovation-%e2%80%93-is-it-really-the-next-step/#comment-856 Brendan Dunphy Mon, 25 Aug 2008 16:46:36 +0000 http://ITStrategyBlog.com/open-innovation-%e2%80%93-is-it-really-the-next-step/#comment-856 Who suggests that 'open innovation' is about asking customer's what they want? I have not seen this is any literature on the topic so maybe it is a false assumption you or McKinsey are making? I agree asking a Customer what they want is more than useless for anything more than incremental innovation but there are many tools to use with a customer to go beyond 'asking'. See my recent post on J2BD as an example - http://brendandunphy.blogspot.com/2008/08/jobs-to-be-done-in-practice.html. Who suggests that ‘open innovation’ is about asking customer’s what they want? I have not seen this is any literature on the topic so maybe it is a false assumption you or McKinsey are making? I agree asking a Customer what they want is more than useless for anything more than incremental innovation but there are many tools to use with a customer to go beyond ‘asking’. See my recent post on J2BD as an example - http://brendandunphy.blogspot.com/2008/08/jobs-to-be-done-in-practice.html.

]]>