May 1st 2008 2008年5月1日
McKinsey’s 7-S Strategy Framework麥肯錫的7 - S的戰略框架
McKinsey 麥肯錫 introduced the 7-S framework for strategy in the late 1970s, The framework maps seven interrelated factors that influence an organization’s ability to change—shared values, skills, staff, strategy, structure, style, and systems—and shows how these forces interact. 介紹了七S框架的戰略在20世紀70年代末,該框架圖7相互關聯的因素影響一個組織的能力改變-共同的價值觀,技能,工作人員,戰略,結構,作風和制度和顯示,如何將這些勢力互動。 Unlike 不像 Porter’s Framework 波特的框架 , 7-S Framework emphasizes coordination more strongly; 7-S suggests that they can make significant progress in any of their parts only if they progress in the others. As seen in the diagram, the interrelations between these elements are equally important compared to the elements themselves. They all work together. ,七S框架強調協調更加強烈; 7 - S的建議,他們可以取得顯著進展,在其任何部分,只有當他們的進展,在他人的。看出,在圖,相互之間的這些元素是同樣重要的相比,該要素本身,他們都一起工作。
The 7-S Framework helps organizations to perform their self assessment. It’s like holding up a mirror and that enables each organization to find their blind spots. Thus, 7-S Framework acts as an excellent tool to help diagnose existing problem. Since it was proposed in 1970s, in today’s rapidly changing business world, the question is - How relevant is it today? 7 S框架,有助於組織履行其自我評估。它就像舉著一面鏡子,使每一個組織,以找到自己的盲點,因此,七S框架作為一個出色的工具,來幫助診斷存在的問題。自有人提議,在20世紀70年代,在今天瞬息萬變的商業世界,問題是-如何相關的是,今天呢?
Let me go through each of these 7 elements 讓我再通過上述每7片
- Style : Its Organization’s Culture. 風格 :其組織的文化。 Understanding your corporate culture in the context of national culture and how that aids or acts as a barrier for growth has become more important because of globalization. 了解您的企業文化語境中的民族文化,以及如何艾滋病或行為,作為一個無障礙的增長,已成為更重要的,因為全球化。 A whole new field ‘Cultural Intelligence’ has been evolving lately to address style in the era of globalization. 整個新領域的文化情報'一直在演變,最近,以解決作風,在全球化的時代。
- Skills : These are both institutional and individual skills relevant for the organizations’ growth. Globalization has made skill acquisition strategies and Outsourcing strategies a high priority. 技能 :這些都是機構和個人技能有關的各組織的增長。全球化已使技能獲得戰略和外包戰略的一個高度優先事項。
- System : These are Business Processes ( how work is done ) within the organization. Identifying core business processes is more relevant today as organizations can focus on it while outsourcing contextual business processes. 系統 :這是業務流程(工作是如何做的)在本組織內。確定核心業務流程是今天更為相關組織,可以專注於它,而外包內容的業務流程。
- Structure : This is about authority and relationship between the executives and the individual contributors. 結構 :這是關於權力和關係,行政人員和個別貢獻者。 Globalization and rise of Social Media (aka Web 2.0) is challenging the existing ’structure’. 全球化和崛起,社會媒體(又名Web 2.0的)是具有挑戰性的現有結構' 。
- Staff : These are ‘people’ within the organization. The focus lately is on ‘Diversity’ and ability to achieve ‘Economies of Scope’ leveraging diversity. 工作人員 :這些都是'人民'組織內部。重點是最近對'多樣性'和能力,以實現經濟的範圍, '槓桿作用的多樣性。
- Strategy : All the activities the organization does to gain competitive advantage. Due to globalization and hyper competition, strategy is not static anymore. Now, when the growth in the competitive landscape has become unpredictable, the trick is to figure out how to evolve an organization around strategy when strategy itself keeps evolving. 策略 :所有活動的組織是否來獲得競爭優勢。由於全球化和超競爭的策略,是不是靜態的了。 現在,當增長,在競爭激烈的景觀,已成為不可預知的,伎倆是要弄清楚如何演變,一個組織圍繞戰略時,戰略本身的不斷演變。
- Shared Value : This is Social mission or the super ordinate goals the company is pursuing. Today, no global organization can get away without addressing sustainability issue. Embedding social mission into the organizations’ brand has become vitally important . 共同的價值 :這是社會使命或超級統籌的目標,該公司正在推行的今天,沒有全球性的組織可以擺脫不處理的可持續性問題。嵌入的社會使命到組織的'品牌已成為非常重要的。 Marketing department within the organization is now challenged to create an enduring brand that cannot be tainted by environmental, social and human rights. 營銷部門內部的組織現在面臨的挑戰是創造一個持久的品牌,不能污染環境,社會和人權。
I think 7-S Framework is more important today. 我認為,七S框架,更重要的今天。 The important aspect of 7-S framework is its simplicity. 的重要方面七S框架是簡單。 These elements allow organizations to step back and look at its position in the global competitive environment holistically. 這些元素讓各組織退後一步,看看自己的立場,在全球的競爭環境,從整體上。 It acts as a complement to Porter’s strategy framework. 它作為一種補充,以波特的戰略框架。
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