May 1st 2008 2008年5月1日
McKinsey’s 7-S Strategy Framework麦肯锡的7 - S的战略框架
McKinsey 麦肯锡 introduced the 7-S framework for strategy in the late 1970s, The framework maps seven interrelated factors that influence an organization’s ability to change—shared values, skills, staff, strategy, structure, style, and systems—and shows how these forces interact. 介绍了七S框架的战略在20世纪70年代末,该框架图7相互关联的因素影响一个组织的能力改变-共同的价值观,技能,工作人员,战略,结构,作风和制度和显示,如何将这些势力互动。 Unlike 不像 Porter’s Framework 波特的框架 , 7-S Framework emphasizes coordination more strongly; 7-S suggests that they can make significant progress in any of their parts only if they progress in the others. As seen in the diagram, the interrelations between these elements are equally important compared to the elements themselves. They all work together. ,七S框架强调协调更加强烈; 7 - S的建议,他们可以取得显着进展,在其任何部分,只有当他们的进展,在他人的。看出,在图,相互之间的这些元素是同样重要的相比,该要素本身,他们都一起工作。
The 7-S Framework helps organizations to perform their self assessment. It’s like holding up a mirror and that enables each organization to find their blind spots. Thus, 7-S Framework acts as an excellent tool to help diagnose existing problem. Since it was proposed in 1970s, in today’s rapidly changing business world, the question is - How relevant is it today? 7 S框架,有助于组织履行其自我评估。它就像举着一面镜子,使每一个组织,以找到自己的盲点,因此,七S框架作为一个出色的工具,来帮助诊断存在的问题。自有人提议,在20世纪70年代,在今天瞬息万变的商业世界,问题是-如何相关的是,今天呢?
Let me go through each of these 7 elements 让我再通过上述每7片
- Style : Its Organization’s Culture. 风格 :其组织的文化。 Understanding your corporate culture in the context of national culture and how that aids or acts as a barrier for growth has become more important because of globalization. 了解您的企业文化语境中的民族文化,以及如何艾滋病或行为,作为一个无障碍的增长,已成为更重要的,因为全球化。 A whole new field ‘Cultural Intelligence’ has been evolving lately to address style in the era of globalization. 整个新领域的文化情报'一直在演变,最近,以解决作风,在全球化的时代。
- Skills : These are both institutional and individual skills relevant for the organizations’ growth. Globalization has made skill acquisition strategies and Outsourcing strategies a high priority. 技能 :这些都是机构和个人技能有关的各组织的增长。全球化已使技能获得战略和外包战略的一个高度优先事项。
- System : These are Business Processes ( how work is done ) within the organization. Identifying core business processes is more relevant today as organizations can focus on it while outsourcing contextual business processes. 系统 :这是业务流程(工作是如何做的)在本组织内。确定核心业务流程是今天更为相关组织,可以专注于它,而外包内容的业务流程。
- Structure : This is about authority and relationship between the executives and the individual contributors. 结构 :这是关于权力和关系,行政人员和个别贡献者。 Globalization and rise of Social Media (aka Web 2.0) is challenging the existing ’structure’. 全球化和崛起,社会媒体(又名Web 2.0的)是具有挑战性的现有结构' 。
- Staff : These are ‘people’ within the organization. The focus lately is on ‘Diversity’ and ability to achieve ‘Economies of Scope’ leveraging diversity. 工作人员 :这些都是'人民'组织内部。重点是最近对'多样性'和能力,以实现经济的范围, '杠杆作用的多样性。
- Strategy : All the activities the organization does to gain competitive advantage. Due to globalization and hyper competition, strategy is not static anymore. Now, when the growth in the competitive landscape has become unpredictable, the trick is to figure out how to evolve an organization around strategy when strategy itself keeps evolving. 策略 :所有活动的组织是否来获得竞争优势。由于全球化和超竞争的策略,是不是静态的了。 现在,当增长,在竞争激烈的景观,已成为不可预知的,伎俩是要弄清楚如何演变,一个组织围绕战略时,战略本身的不断演变。
- Shared Value : This is Social mission or the super ordinate goals the company is pursuing. Today, no global organization can get away without addressing sustainability issue. Embedding social mission into the organizations’ brand has become vitally important . 共同的价值 :这是社会使命或超级统筹的目标,该公司正在推行的今天,没有全球性的组织可以摆脱不处理的可持续性问题。嵌入的社会使命到组织的'品牌已成为非常重要的。 Marketing department within the organization is now challenged to create an enduring brand that cannot be tainted by environmental, social and human rights. 营销部门内部的组织现在面临的挑战是创造一个持久的品牌,不能污染环境,社会和人权。
I think 7-S Framework is more important today. 我认为,七S框架,更重要的今天。 The important aspect of 7-S framework is its simplicity. 的重要方面七S框架是它的简单。 These elements allow organizations to step back and look at its position in the global competitive environment holistically. 这些元素让各组织退后一步,看看自己的立场,在全球的竞争环境,从整体上。 It acts as a complement to Porter’s strategy framework. 它作为一种补充,以波特的战略框架。
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