Cadre de stratégie du 7-S de McKinsey
1er mai 2008 près Raj Sheelvant
Embedding social mission into the organizations’ brand has become vitally important. Marketing department within the organization is now challenged to create an enduring brand that cannot be tainted by environmental, social and human rights.
I think 7-S Framework is more important today. The important aspect of 7-S framework is its simplicity. These elements allow organizations to step back and look at its position in the global competitive environment holistically. It acts as a complement to Porter’s strategy framework.
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