انبثاق اللون الأزرق هو إستراتيجية

هو [إيس.يس] يغري للمديرات أن يستخرج فائدة قصوى من هم هو تزويد. But what they don’t realize is that if the IT implementation supports any non core Business Processes that does not enable the Business Strategy directly or indirectly, then that implementation is bound to fail. I think Jet Blue should focus only on implementing IT to streamline and reduce cost of operations. Focusing their IT resources on anything else is a distraction. Again, listen to Neeleman’s subtle confession in the video above (taped in 2003) in which he says that their IT implementation in operation has suffered because of their focus on online frequent flier program. Jet Blue’s frequent flier program is not unique (every other airline company has it), and implementing such a program can be outsourced. Why waste your IT resource working on a state of the art frequent flier application if it’s not your core business process?

This is the main reason why I think Jet Blue has lost its credibility lately and Neeleman lost his job as CEO. The main takeaway then is: Focus your IT investment ONLY to enable the Business Strategy. Investing and deploying IT resource in non core activities will erode your competitive advantage.