Innovation through Collaboration
May 14, 2008 by Raj Sheelvant
The expansive reach of collaborative technology can bring together expertise and expedite innovation. This was common underlying conclusion by many industry leaders that presented at “Achieving Innovation through Collaboration” symposium. This symposium was hosted by the Center for Advancing Business through Information Technology at the W. P. Carey School of Business.
One of the interesting company that was profiled at the symposium was Phoenix Arizona, U.S., based Bulbstorm.com (Read the article at Knowledge @ W.P. Carey). Bulbstorm.com, enables its clients to air their ideas and get feedback not only from other inventors, but also from marketers, designers and even manufacturers. This helps accelerate the innovation process according to Bart Steiner CEO of Bulbstorm.com. Steiner points to a study “How Communities Support Innovative Activities,” conducted by the Vienna University of Economics and Business Administration and the MIT Sloan School of Management, showed that 37 percent of people in the U.S. report having conceived an innovation, and 9 percent of these report building product prototypes or even marketable products. Thus Bulbstorm.com business model is to aid “regular people to innovate”.
Also, check out the video on the insights by the presenters on the impact of collaborative opportunities on their companies.
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