[إينفوسس] عولمة إستراتيجية

Sony Corp of Japan is a global company but its culture is strongly influenced by Japanese culture and that has lately affected Sony’s Brand negatively. To overcome stagnating sales, Sony in 2005 promoted Howard Stringer as its first non Japanese CEO. Born in Wales with extensive work experience in US, Stringer has been very active in trying to neutralize negative aspect of Japanese ethno centric influence on Sony (check out NY Times article). Diversity has been implanted successfully at the top executive’s level at Sony (Look at the bio of Sony’s top executive here)

Example 2: Lenovo, a Chinese based PC hardware company bought lucrative assets from IBM couple of years back and has been on a path to transform itself into a globalized company. Again check out the diversity of top management team at Lenovo here.

Management teams within Infosys are all Indians (Check out the profile of the management team here). Bottom line is simple. Internationally well known brand will not make a company Global. Global manufacturing/development center will not make a company global. Multinational, multiethnic employee by themselves may not enable the company to become global. It’s the “ethnic neutral” corporate culture that will unleash any company to become truly global. That cultural change can be brought about by the diversity at the executive and the top management level. I think Infosys should get busy hiring multinational top executives along with hiring multinational employees.