Green IT Strategy
March 6, 2008 by Raj Sheelvant
A McKinsey Quarterly survey finds that executives view climate change issues as important for their companies, seeing both opportunity and risk. 60 percent of global executives view climate change as important to consider within their companies’ overall strategy. Further, nearly 70 percent see it as an important consideration for managing corporate reputation and brands.
Since IT strategy aligns with and enables Business Strategy, CIOs and other IT executive should be proactive in enabling businesses to achieve their Branding Strategy. As I mentioned in my previous blog Green IT – Hype or Relevant Strategy? we have reached a tipping point where majority of consumers are concerned of impact of global warming. Having a ‘green’ IT department would be a great PR victory and firms can tout their leadership role in trying to “reduce the footprint”.
Not only that, according to
CIOs are getting the message. In the article Green IT mind shift taking hold larger percentage of IT Executives see the urgency in going ‘green’.
Its very clear IT Executives cannot afford NOT to implement Green IT Strategy.
Green IT Strategy guidelines according to the article Green IT – Buzzword or Strategy?
• Define an environmental policy, identifying and prioritizing the issues the organization wants to address. Do this within the context of the enterprise’s broader environmental and corporate social responsibility policies.
• Have the IT organization be responsible for the energy efficiency of the data center and IT equipment.
• Make the data center a priority, but understand the green IT strategy must extend beyond that.
• Create an environmental performance dashboard based on the enterprise’s and IT organization’s environmental policy.
• Use existing and emerging energy management tools, and address behavioral issues to decrease the power consumption of IT-related equipment.
Source: “10 Key Elements of a ‘Green IT’ Strategy,” Gartner Inc., Dec. 7, 2007
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Hi!! cool stuff. Maybe you can mention your blog to folks on SiliconIndia.com as there are lot of techies like myself who can benefit from such info. Good Luck
Just as IT has made a significant contribution to economic growth and quality of life, IT can also play an important role in creating a green economy.
We are in the middle of a period of digital transformation where every sector, from health care to energy and from transportation to education, is being fundamentally changed and improved by advances in IT.
Digital transformation on this scale has unquestionable benefits from increases in productivity and quality, but it also potentially brings benefits for the environment.
Examples of other nations are aggressively pursuing green technology including South Korea, Japan and Denmark, with much success. South Korea is set to become the world leader in green technology advances, mainly through a wide array of government policies supporting green/low-carbon technology, strong executive leadership and a substantial commitment of public funding for this effort.
If the UK or US, or any country in the West expects to reap similar benefits, it should look to the South Korean example as it develops its own national green IT strategy.
Thank you for writing this, I can not find an information which is so clear and through up to now. Erp, customer relationship management are my favourites, please check.