Future of Enterprise Application
July 20, 2008 by Raj Sheelvant
In an interview with published in Khowledge@Wharton, Bill McDermott CEO of SAP Americas talks about the future of Enterprise Application (you have to sign up to read the article). You can watch the entire interview below. But here are some of the experts from the interview. (Also read my previous blog Future of Enterprise Software)
This is what he thinks about today’s customers’ need: “The customer today wants a trusted innovator and they are standardizing their business processes on proven platforms — platforms that are well integrated and global. Any customer, whether small, mid-size or large, is thinking beyond their geographic boundaries, beyond their current markets. They have to innovate. They have to grow. So, the market is in favor of big, proven brands and it is not going to be nearly as friendly to small, riskier plays.”
About the push towards Business Intelligence, his comments are “There is a major gap between strategy and execution. If you talk to most CEOs today — and I do all the time — they have great strategies. You can look right behind their desk, on the credenza — three-ring-bound strategy documents galore, and they are great. The issue that they all have, though, is: How do you execute that strategy? So, the real art form is taking strategy to execution and then renewing that loop on a continuous basis. Business intelligence actually allows you to do that — how do you get the data, the information and the knowledge in the hands of the executive to make well-informed, real-time decisions.”
His views on Google “Google has done a great job of providing information to the casual user and the information worker and clearly the cloud computing concept is something that is here to stay. And therefore, Google has created great search, great cloud computing and, I think, it has forced everybody to think more productively about that user experience and how you can get that information into the users’ hands in highly productive, low-cost ways. So, credit to Google”
About the future of Enterprise 2.0: “… small companies that are innovating today to provide Facebook-like services to big corporations, and more and more they are trying to extract from the enterprise market pull to their sites because they think they can help businesses with things like advertising, affinity networking and marketing, etc. So that, too, is a trend that is here to stay”
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