هو إستراتيجية

يؤرّخ يونيو - حزيران 18^th, 2006 you will see that she was going for a Concentric Diversification. In the interview, synergistic relations between eBay and Skype was painted with such broad brush - it makes me believe that not enough due diligence was done before acquisition. In the end I think it was a Conglomerate Diversification Strategy masquerading as Concentric Diversification Strategy. Conglomerate Diversification Strategy is always tough to execute because the executives cannot leverage existing skills and need to gain new skills in a new market. That is the primary reason for the failure of Skype acquisition.

Popularity: 48% [?]

Tags: eBay, Skype, eBay Business Strategy, eBay Strategy, Diversification Strategy, Concentric

1 Comment »