Democratic and Republican IT Strategy for 2008 US Presidential Elections
September 25, 2007 by Raj Sheelvant
“A Different Kind of Culture War” by Edward Cone
Both sides have access to same technology, but like business entities cultural differences between each party will indicate how they will be able to leverage technology. In my view their IT Strategy should be in alignment with their core beliefs. No doubt they should keep a close watch on how the opponents are using technology, but it will be a mistake if they try to copy each other’s IT strategy. Democratic Philosophy is more collaborative “Let us all share the wealth”. Republican Philosophy is more competitive “Let us create a Competitive Environment by rewarding the Best”. Forgive my simplistic view of each party’s philosophy but from an economic standpoint this makes sense – Socialism v/s Free Market.
The Democratic Party which is socialistic will be more comfortable with the Social aspect of Web 2.0 technology. They will be able to leverage Social Networking to gain access to new voters. Democratic Party will also be successful with micro communication and viral marketing which matches well with their “Collaborative” philosophy and Republican Party may have difficulty replicating it.
Republican Party which is free market oriented will be able to successfully use Business Intelligence tools to ‘sub segment’ the voters. They can successfully use technology to identify and woo the right voter (no pun intended). This ability to ferret out the right voter is in synergy with their “Competitive” philosophy. Democratic Party might appear hypocrite if they try to copy this and ‘reward’ some voter over the rest.
It will be interesting to watch and see if both the parties will follow a sound IT strategy.
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