CRM SaaS for Small Businesses
September 21, 2007 by Raj Sheelvant
Last week I attended a TiE-Arizona networking event. Clate Mask CEO of Infusion told a group of 50 attendees how the company started and how they have been growing. Infusion sells CRM SaaS products. He passionately talked about the future growth and the mission of the company to radically change the way Small businesses do CRM.
When asked how they differentiate themselves from the crowded CRM SaaS market, Clate’s response was that Infusion’s focuses on selling CRM to Small businesses only. There are 41 million Small Businesses (any organization with employees between 2 to100 – According to Infusion’s definition of Small business) and there is no other product that squarely targets for small business. Salesforce.com which is the 800 pound gorilla in the SaaS CRM market mainly targets organizations with more than 100 employees. Infusion recently secured venture capital and is now worth 28 million.
What impressed me was the Infusion’s ability to identify and create a niche. They do have strong competition from companies like Sage software which sells ACT, and it will be interesting to see how it all plays out in the near future.
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