Web 2.0 Strategy for Traditional Organizations
August 5, 2009 by Raj Sheelvant | No Comments
Web 2.0 technology has created a new breed of online customer—one who is both a producer and a consumer of their own content and services. How does it impact an organization? McKinsey article titled “Managing beyond Web 2.0” portrays a strategy called LEAD (listen, experiment, apply, develop) to create a road map that …























