IT StrategyRaj Sheelvant’s blog on harnessing Information Technology to create and sustain competitive advantage for the businesses

Tribalization of Business

The ‘2008 Tribalization of Business’ study conducted by Beeline Labs, Deloitte and Society of New Communication looks at how companies are harnessing the collective wisdom (collaborating with employees and customers) to innovate faster, reduce costs, grow the business and bolster the bottom line.
You have to register to get the entire study. But […]

Popularity: 13% [?]

Emerging Role of IT in the Marketing Strategy of Coco-Cola

Coco-Cola has been a leader in non-alcoholic beverage industry and has dominated that market over the past century. But due to globalization, the beverage market has become more volatile, where fickle customers constantly switch drinks. Global beverage market is also getting fragmented at a faster pace with new products being introduced by the […]

Popularity: 21% [?]

Enterprise of the Future: Genuine, not just Generous

CEO s generally agree that customer expectations of corporate social responsibility (CSR) are increasing. While customers have always cared about societal issues, their concerns are now more frequently turning into action and influencing purchasing decisions according to IBM Global CEO Study titled “The Enterprise of the Future”. “Genuine, not just Generous” is the last […]

Popularity: 31% [?]

Enterprise of the Future: Innovate beyond Customer Imagination

According to IBM Global CEO Study titled “The Enterprise of the Future”, majority of the top executives surveyed agree that same go-to-market strategies, products and services will not work in the future. Thus, tapping into the new geographic and demographic segments will require a deeper understanding of these customers and a more tailored approach […]

Popularity: 31% [?]

Dell’s Game PC Turnaround Strategy

Wall Street Journal (WSJ) article dated May 13, 2008 titled Dell Tries to Revive Its Game PCs (you need to subscribe to WSJ to read the article), talks about surprising steps Dell is taking to reinvigorate its business. It will phase out four gaming systems - its XPS line leaving Alienware line that it […]

Popularity: 32% [?]

McKinsey’s 7-S Strategy Framework

McKinsey introduced the 7-S framework for strategy in the late 1970s, The framework maps seven interrelated factors that influence an organization’s ability to change—shared values, skills, staff, strategy, structure, style, and systems—and shows how these forces interact. Unlike Porter’s Framework, 7-S Framework emphasizes coordination more strongly; 7-S suggests that they can make significant progress […]

Popularity: 53% [?]

Can businesses leverage Web 2.0?

Conventional wisdom says any organization can become Web 2.0 enabled; it’s a matter of deploying Web 2.0 applications like blogs, wikis, and Ajax applications. But that’s just a coat of paint - to be really Web 2.0-enabled requires a complete change of business model. This according to Tim O’ Reilly, CEO of O’Reilly Media in […]

Popularity: 45% [?]

Green IT Strategy

A McKinsey Quarterly survey finds that executives view climate change issues as important for their companies, seeing both opportunity and risk. 60 percent of global executives view climate change as important to consider within their companies’ overall strategy. Further, nearly 70 percent see it as an important consideration for managing corporate reputation and brands.

Since […]

Popularity: 55% [?]

Green IT - Hype or Relevant Strategy?

Brian Watson of CIO Insight on his blog “Does Green IT Matter?” tackles an interesting trend in ‘greening’ of products and services. He says that “regardless of businesses’ motivation, investment in eco-friendly technologies continues to grow—fast”. He talks about a study by KPMG, in which “venture capitalists, bankers, entrepreneurs and others said a quarter of […]

Popularity: 52% [?]

Impact of Social Computing on Marketing

Read a very pertinent article on Social Marketing on Knowledge@Wharton. The article talks that the buzzwords like Fansumers, viral video etc are more than the marketing gimmicks. These trends are game changers and are going to impact the conventional marketing thinking at Madison Avenue. There is a real need by the consumer to be heard […]

Popularity: 44% [?]