Emerging Role of IT in the Marketing Strategy of Coco-Cola
No commentsCoco-Cola has been a leader in non-alcoholic beverage industry and has dominated that market over the past century. But due to globalization, the beverage market has become more volatile, where fickle customers constantly switch drinks. Global beverage market is also getting fragmented at a faster pace with new products being introduced by the […]
Popularity: 34% [?]
Enterprise Application and Firm’s Core Competency
No commentsWhen an organization evaluates several Enterprise Application (EA) Vendors and zeros in on a suite, they will begin to notice that all the elements of their firm’s ‘value chain’ cannot be mapped to the business process modules provided by that EA. What it mean is that the EA Suite cannot be used ‘as is’ for […]
Popularity: 67% [?]
Enterprise Application Implementation Strategy
1 comment so farWhen an organization starts as a small firm, there is usually no financial bandwidth to implement an elaborate Enterprise Application. The firm is usually functioning on a shoe string budget. The most important resource, capital is extremely scarce and is allocated very carefully to create a steady cash flow. Enterprise Application, though helps set a […]
Popularity: 99% [?]
SaaS CRM Disadvantages
No commentsThe biggest advantage of SaaS CRM is that, very little in house resources are utilized in deploying, maintaining and integrating the CRM application. The vendor does most of the work and thus SaaS delivery model looks tempting from a financial perspective. As it turns out it is not advantageous to have SaaS delivery model for […]
Popularity: 90% [?]
SaaS in Large Organizations
1 comment so farSaaS or On-Demand application delivery as a disruptive delivery model is challenging traditional
Enterprise applications. Adoption rate is the fastest in the SME (Small and Medium Enterprises) space. But, large multinational organizations are slow to embrace the on-demand delivery model.
SaaS has both pros and cons as explained in my previous blog. But, its not the […]
Popularity: 82% [?]
Making Enterprise Application SaaSy!
1 comment so farAfter 15 years being IT Organizations’ central focus, Enterprise applications are getting old and decrepit and desperately needs a facelift. Like it or not these applications can now be classified as Legacy system (Read Koch’s IT Strategy Blog Riding the ERP Bus Forever for more on ‘Legacy’ Enterprise systems). Implementation and Integration […]
Popularity: 63% [?]
IT Does Matter
1 comment so farCIO Insight article revisits Nicholas Carr controversial 2003 HBR article “IT Doesn’t Matter”. Well, the gist of the article: Carr’s compares IT to Electricity. Initially Electricity was used by some companies to create a sustainable competitive advantage. But soon all the competitors started using electricity and the use of electricity stopped being an enabler of competitive advantage. Thus, electricity turned out from being a cutting edge technology to that of …
Popularity: 57% [?]
