When a company like Coca Cola, which has several flavored drinks wants to know what its customers prefer, what does it do? Well, it intends to use IT to monitor the pulse of its customers. According to Information Week article titled “Coke’s RFID-Based Dispensers Redefine Business Intelligence”, Coke plans to roll out the Freestyle drink [...]
Continue reading about Coca Cola’s Business Intelligence Strategy
IBM, a premier computer hardware company, I think is known for reinventing itself successfully. First after being outsmarted by Microsoft in late1980s, IBM reinvented itself. Lot of people believed, IBM cannot survive. Read the details of the turnaround by the then CEO Louis Gerstner in his book titled ‘Who Says Elephants Can’t Dance? Inside IBM’s [...]
Continue reading about IBM’s ‘Smarter’ Growth Strategy – From Big Blue to Big Green?
Clay Shirky, in his TED talk, shows how closed groups and companies will give way to looser networks where small contributors have big roles and fluid cooperation replaces rigid planning. He highlights the constraints of institutions and demonstrates how collaborative Web 2.0 fills in the gap left by the institution.
Shirky, a prescient voice on the [...]
The CRM tools can empower customer facing employees to help organizations achieve growth strategy. In this current economic downturn, with increased hyper-competition the pressure is on for the organizations to continually keep track of customer pulse. This will enable the organizations understand changing customer need constantly.
CRM tools can play a pivotal role to create 4 [...]
Continue reading about Impact of CRM tools on the Growth Strategy
eWeek article titled Seven Disruptive Trends Driving the Digital Revolution has re-published a synopsis of top trends to watch. This list is originally published by CSE and you can read the 96 page report here.
Here is the list from the article
New Media: The Internet has become the new media. What some call Web 2.0 is [...]
InformationWeek’s IT Olympics Weblog quotes some of the stats as shown below from the Paris base IT service company called Atos Origin that managed the IT infrastructure at Beijing Olympics.
Systems in Beijing securely processed a more than 80% greater volume of data on competition for media and news agencies worldwide, compared with the Olympics in [...]
Coca-Cola has been a leader in non-alcoholic beverage industry and has dominated that market over the past century. But due to globalization, the beverage market has become more volatile, where fickle customers constantly switch drinks. Global beverage market is also getting fragmented at a faster pace with new products being introduced by the emerging companies. [...]
Continue reading about Emerging Role of IT in the Marketing Strategy of Coca-Cola
In an interview with published in Khowledge@Wharton, Bill McDermott CEO of SAP Americas talks about the future of Enterprise Application (you have to sign up to read the article). You can watch the entire interview below. But here are some of the experts from the interview. (Also read my previous blog Future of [...]
Forecasting has become more and more complex lately. Customers are less loyal to the brand and global competition has become fiercer, making it difficult to predict sales. Adding to the problem: Products, sales and distribution channels all have proliferated, and the life spans of products have gotten shorter. As a result, some companies [...]
Cindi Hawson in her article on Intelligent Enterprise titled The Road to Pervasive BI writes that organizations which can better understand and reap value from data to deliver best-in-class service, boost revenue, and increase operating efficiencies have implemented Business Intelligence (BI) that is pervasive in nature i.e BI tools used not only by business analysts, [...]
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