IT StrategyRaj Sheelvant’s blog on harnessing Information Technology to create and sustain competitive advantage for the businesses

Emerging Role of IT in the Marketing Strategy of Coco-Cola

Coco-Cola has been a leader in non-alcoholic beverage industry and has dominated that market over the past century. But due to globalization, the beverage market has become more volatile, where fickle customers constantly switch drinks. Global beverage market is also getting fragmented at a faster pace with new products being introduced by the […]

Popularity: 21% [?]

Future of Enterprise Application

In an interview with published in Khowledge@Wharton, Bill McDermott CEO of SAP Americas talks about the future of Enterprise Application (you have to sign up to read the article). You can watch the entire interview below. But here are some of the experts from the interview. (Also read my previous blog Future of […]

Popularity: 13% [?]

Role of IT in demand forecasting

Forecasting has become more and more complex lately. Customers are less loyal to the brand and global competition has become fiercer, making it difficult to predict sales. Adding to the problem: Products, sales and distribution channels all have proliferated, and the life spans of products have gotten shorter. As a result, some companies […]

Popularity: 17% [?]

Pervasive Business Intelligence

Cindi Hawson in her article on Intelligent Enterprise titled The Road to Pervasive BI writes that organizations which can better understand and reap value from data to deliver best-in-class service, boost revenue, and increase operating efficiencies have implemented Business Intelligence (BI) that is pervasive in nature i.e BI tools used not only by business analysts, […]

Popularity: 39% [?]

Total Cost of Ownership for Business Intelligence Application

The cost for implementing the BI tools is rising and therefore the CIO and other business managers are becoming aware of new licensing and implementation costs. There are several options. The BI tools are rolled up into the Enterprise applications. Some vendors provide stand alone BI tools. Then there is Open Source BI application. Both […]

Popularity: 57% [?]

Business Intelligence for HR Department

Companies around the world face a workforce that is getting older. This will make attracting and retaining talent a top priority as mentioned in my previous blog Business Skills for IT Workers. This trend will catapult into the role of HR department right into the middle of formulating a people centric business strategy, especially in […]

Popularity: 70% [?]

Democratic and Republican IT Strategy for 2008 US Presidential Elections

“A Different Kind of Culture War” by Edward Cone is an article that states that the outcome of US Presidential Election in 2008 could come down to the way each campaign uses technology.

Both sides have access to same technology, but like business entities cultural differences between each party will indicate how they will be able to leverage […]

Popularity: 69% [?]

Virgin America’s IT Strategy

Wall Street Journal tech blog, How to Do IT on the Cheap is about the IT strategy at Virgin America. If you have paid access to Wall Street Journal’s Web Site then you can also read about Virgin America flies new IT path. Both these articles discuss how Virgin America is breaking new ground when […]

Popularity: 100% [?]

SaaS in Large Organizations

SaaS or On-Demand application delivery as a disruptive delivery model is challenging traditional
Enterprise applications. Adoption rate is the fastest in the SME (Small and Medium Enterprises) space. But, large multinational organizations are slow to embrace the on-demand delivery model.
SaaS has both pros and cons as explained in my previous blog. But, its not the […]

Popularity: 81% [?]

Making Enterprise Application SaaSy!

After 15 years being IT Organizations’ central focus, Enterprise applications are getting old and decrepit and desperately needs a facelift. Like it or not these applications can now be classified as Legacy system (Read Koch’s IT Strategy Blog Riding the ERP Bus Forever for more on ‘Legacy’ Enterprise systems). Implementation and Integration […]

Popularity: 63% [?]