January 5th 2008 2008年1月5日
Are Traditional Organizations Scared of Web 2.0?是传统的组织害怕的Web 2.0 ？
Two online articles 两个在线的文章 Is the Enterprise Afraid of Web 2.0? 是企业，怕的Web 2.0 ？ and 及 Why CEOs Are Afraid of Social Media 为什么首席执行官们害怕社会媒体 investigate interesting reaction by the Traditional Firms on the rise of collaborative tools and social media. On the superficial level, executives and CIOs seem enthusiastic about wikis, blogs and social networking and have shown willingness to embrace this new development. You will see lot of 2.0 slapped to everything conventional and executives are pounding their chest as to how they have unshackled new ways of harnessing collaborative power within their organization. But at a deeper level, the traditional firms are downright scared of this new development. Externally they need to deal with the following changes: 调查有趣的反应，由传统公司的崛起协同工具和社会媒体就肤浅层面上，总裁及首席信息官似乎热衷于维基，博客和社会网络，并表明愿意接受这个新的发展，你会看到很多2.0掌掴，以一切常规和高管的冲击，其胸部，以他们如何unshackled的新路子，治理协作威力，他们的组织，但在更深的层面上，传统的公司是彻头彻尾的恐惧，这种新的发展，对外需要处理与以下变化：
- On a competitive landscape, new competitors will begin to emerge unconventionally due to lowering of barriers to collaborate and this will get more and more difficult for the traditional companies to keep track of their new competitors. 在一个竞争性的景观，新的竞争者将开始出现unconventionally由于降低贸易壁垒协作，这将获得更多，难度更大，为传统企业，以掌握他们的新的竞争者。
- The role of producers and consumers is beginning to blur and merge because of collaborative technology and is creating a new breed of 的作用，生产者和消费者也开始模糊和撤并，因为协同技术，并创造了新的品种 prosumers prosumers . Traditional Organizations need a new set of rules to manage prosumers. 传统的组织需要一套新的规则来管理prosumers 。
Internally the organization needs to restructure itself radically (read my blog on 内部组织需要调整自己的根本（看过我的博客就 Why Traditional Organizations fail to leverage Web 2.0 technologies 为什么传统的组织未能杠杆的Web 2.0技术 ). From the article ） ，从这篇文章 Why CEOs are afraid of Social Media 为什么首席执行官们害怕社会媒体 : “To believers and practitioners of traditional top-down, command-and-control, for-me-to-know-and-you-to-find-out management (which is to say most of the people who run large business organizations–even those who talk a good participatory game), blogs, wikis, social networking sites are IEDs littered along the road to organizational stability…” and according to the article ： "信教和从事传统的自上而下的，指挥与控制，为我到知道和你到寻找出管理（亦即大部分的人来说，大型企业组织-即使是那些对话一个良好的参与游戏） ，博客，维基，社交网络站点，是研究所满布公路沿线组织稳定… … " ，并根据文章 Is the Enterprise Afraid of Web 2.0 是企业，怕的Web 2.0 ? ？ “Web 2.0 challenges the core assumptions about information in the corporation—who gets it, who owns it, and who has power because they have it. " Web 2.0的挑战核心的假设信息，在公司-谁得到它，谁拥有它，谁拥有权力，因为他们有它。 And that’sa really scary thing for people used to controlling it…” 和that'sa真正可怕的事，为人们用来控制它… … "
There you have it. To integrate social media and collaborative technologies, the traditional organization need to go through some drastic changes in their internal structure. Just by changing Enterprise to Enterprise 2.0 superficially will not enable the organization to harness the collaborative energy within the organization or with the prosumers . Traditional Firms will be challenged seriously by new and emerging competitors if they do not radically alter their power structure and control of information to take advantage of Web 2.0. 有你有它，要整合社会媒体和协作技术，传统的组织需要经过一些剧变，其内部结构，只是通过改变企业的2.0表面不会使该组织能够利用的能源合作组织内部或与prosumers 。传统企业将受到挑战，认真按新的和新出现的竞争对手，如果他们不从根本上改变他们的权力结构，以及信息控制，以充分利用Web 2.0的。
Popularity: 40% [人气： 40 ％ [ ? ？ ] ]
3 Comments » 3评论»
3 Responses to “Are Traditional Organizations Scared of Web 2.0?”三反应" ，是传统的组织害怕的Web 2.0 " ？
Trackback URI 跟踪的URI | Comments RSS 评论RSS
Yonni Harif yonni harif on 06 Jan 2008 at 6:17 am对2008年1月6日，在上午06时17分 # ＃
It will be interesting to see if organizations that adopt the E2.0 environment and culture will have to adapt organizationally.它将会有趣地看到，如果组织采用e2.0环境和文化将不得不适应组织。 If anything, the first stage is already happening – the prosumers are leading the companies’ innovative thinking and making a real impact on the business as well.如果有的话，第一阶段是已经发生的事情-p rosumers正领导着公司的创新思维和实践作出真正的影响，对业务。 In different discussions we’ve had with customers and prospects, even on such new solutions like WorkBook (essentially E2.0 access via social networks like Facebook), we were told by management that the motivator for buying such tools originates from knowledge workers down the chain of command.在不同的讨论，我们已经与客户和前景，甚至对这种新的解决方案，如作业簿（基本上e2.0获得通过社会网络像脸谱） ，我们被告知，由管理该动力，为购买这种工具来源于知识工作者下来指挥链。 These tech-savvy employees are leading the organization to change the way work is done at the office.这些精通技术的员工是领导该组织方式的转变，工作是做在办公室。 In fact, we see that when management tries to shut off access to popular consumer tools like Facebook, iGoogle, and Netvibes, there is a virtual revolt amongst employees to make these services available.事实上，我们看到，当管理试图关掉所有进入流行消费工具如脸谱，网上论坛，并netvibes ，是一个虚拟的反抗，其中雇员，以提供这些服务。
Also, I agree that the competitive landscape is changing, because it will become increasingly difficult for traditional vendors to supply proprietary solutions, when popular consumer technologies and services can provide the same value, at a much lower cost.此外，我同意的竞争格局正在改变，因为这将变得越来越困难，传统的供应商，供应专有解决方案，当受欢迎的消费电子技术和服务，可以提供同样的价值，在一个较低的成本。 The challenge, of course, is doing this securely, so that access is tightly maintained and that information does not leak out of the organization.挑战的，当然是这样做的安全进行，使进入得紧保持和信息不泄露出该组织。
Yonni Harif yonni harif
WorkLight worklight
Raj Sheelvant on 06 Jan 2008 at 7:57 am raj sheelvant于2008年1月6日，在上午07时57分 # ＃
Hello Yonni, You are right about the security - its going to be very challenging.你好yonni ，你说得很对保障-它将会成为非常具有挑战性的。 Thanks for your comment.感谢你的评论。
Carter F Smith 卡特史密斯 on 06 Jan 2008 at 5:28 pm对2008年1月6日在下午5时28分 # ＃
Executives and CIOs do seem enthusiastic about Web 2.0 developments and seem willing to embrace them.主管和首席信息官做似乎热衷于Web 2.0的发展，而且似乎愿意拥抱他们。 The problem comes when they go to the same people they always go to and they try doing the same thing they always do.问题是，当他们到同一批人，他们总是去和他们试图做同样的事情，他们总是这样做。 The social media movement is changing the economy and more, take a look at社会媒体运动，是不断变化的经济和更多，考虑一下 http://alwayson.goingon.com/permalink/post/22534