Comments on: Are Traditional Organizations Scared of Web 2.0? http://ITStrategyBlog.com/are-traditional-organizations-scared-of-web-20/ Raj Sheelvant's blog on using Information Technology to create and sustain competitive advantage for the businesses Wed, 17 Mar 2010 09:23:48 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Carter F Smith http://ITStrategyBlog.com/are-traditional-organizations-scared-of-web-20/comment-page-1/#comment-166 Carter F Smith Mon, 07 Jan 2008 00:28:00 +0000 http://ItStrategyBlog.com/are-traditional-organizations-scared-of-web-20/#comment-166 Executives and CIOs do seem enthusiastic about Web 2.0 developments and seem willing to embrace them. The problem comes when they go to the same people they always go to and they try doing the same thing they always do. The social media movement is changing the economy and more, take a look at http://alwayson.goingon.com/permalink/post/22534 Executives and CIOs do seem enthusiastic about Web 2.0 developments and seem willing to embrace them. The problem comes when they go to the same people they always go to and they try doing the same thing they always do. The social media movement is changing the economy and more, take a look at http://alwayson.goingon.com/permalink/post/22534

]]> By: Raj Sheelvant http://ITStrategyBlog.com/are-traditional-organizations-scared-of-web-20/comment-page-1/#comment-165 Raj Sheelvant Sun, 06 Jan 2008 14:57:58 +0000 http://ItStrategyBlog.com/are-traditional-organizations-scared-of-web-20/#comment-165 Hello Yonni, You are right about the security - its going to be very challenging. Thanks for your comment. Hello Yonni, You are right about the security – its going to be very challenging. Thanks for your comment.

]]> By: Yonni Harif http://ITStrategyBlog.com/are-traditional-organizations-scared-of-web-20/comment-page-1/#comment-163 Yonni Harif Sun, 06 Jan 2008 13:17:01 +0000 http://ItStrategyBlog.com/are-traditional-organizations-scared-of-web-20/#comment-163 It will be interesting to see if organizations that adopt the E2.0 environment and culture will have to adapt organizationally. If anything, the first stage is already happening – the prosumers are leading the companies’ innovative thinking and making a real impact on the business as well. In different discussions we’ve had with customers and prospects, even on such new solutions like WorkBook (essentially E2.0 access via social networks like Facebook), we were told by management that the motivator for buying such tools originates from knowledge workers down the chain of command. These tech-savvy employees are leading the organization to change the way work is done at the office. In fact, we see that when management tries to shut off access to popular consumer tools like Facebook, iGoogle, and Netvibes, there is a virtual revolt amongst employees to make these services available. Also, I agree that the competitive landscape is changing, because it will become increasingly difficult for traditional vendors to supply proprietary solutions, when popular consumer technologies and services can provide the same value, at a much lower cost. The challenge, of course, is doing this securely, so that access is tightly maintained and that information does not leak out of the organization. Yonni Harif WorkLight It will be interesting to see if organizations that adopt the E2.0 environment and culture will have to adapt organizationally. If anything, the first stage is already happening – the prosumers are leading the companies’ innovative thinking and making a real impact on the business as well. In different discussions we’ve had with customers and prospects, even on such new solutions like WorkBook (essentially E2.0 access via social networks like Facebook), we were told by management that the motivator for buying such tools originates from knowledge workers down the chain of command. These tech-savvy employees are leading the organization to change the way work is done at the office. In fact, we see that when management tries to shut off access to popular consumer tools like Facebook, iGoogle, and Netvibes, there is a virtual revolt amongst employees to make these services available.

Also, I agree that the competitive landscape is changing, because it will become increasingly difficult for traditional vendors to supply proprietary solutions, when popular consumer technologies and services can provide the same value, at a much lower cost. The challenge, of course, is doing this securely, so that access is tightly maintained and that information does not leak out of the organization.

Yonni Harif
WorkLight

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