Fleeting Competitive Advantage
June 29, 2009 by Raj Sheelvant | 4 Comments
photo @ flickr by Franz Liszt
Columbia Business School professor Rita McGrath has written a paradigm shifting article on the fleeting nature of the Competitive Advantage in an article titled “Competitive Advantage is Fleeting (And its Okay to Admit It)”. The goal of a great strategy is to achieve “Sustainable Competitive Advantage” – that’s what is taught in [...]






















